Are YOU a Locavore?

19 Feb

In the past few years, I’ve been intrigued by the locavore movement, which, pared down, involves people and business making a conscious effort to consume foods that are local and in season. Some of my favorite restaurants abide by this philosophy, sourcing their products from nearby farms and making creative dishes that don’t require shipping in exotic items from thousands of miles away.The Strip Club Meat & Fish in St. Paul is one of my favorite dining spots.

In this short video posted on their website, business partners of The Strip Club, Tim Never and JD Fratzke discuss their food and business philosophy and show the audience how to prepare a dish and a craft cocktail.

The Strip Club is located on the East Side of St. Paul on Maria Ave., a block away from Metro State University. Their website has a classic, old-fashioned appeal. They use a wallpaper-style pattern as their theme. In the video, the background music is parlor-sounding piano music. Their website is basic, offering the attached video, menu’s, events, and contact information. The video really dials into their marketing appeal by introducing customers to the people and cooking of The Strip Club.

For those who aren’t acquainted with St. Paul, it’s people have a strong sense of hometown pride. Due to this, the decision to utilize a video introducing JD Fratzke as being from Minnesota was a good one. Since Fratzke discusses his familial background, it makes the audience feel like they know him. In the video, he prepares a dish with a Minnesota-sourced foie gras. He says, “This dish reminds me of what it’s like to walk through the woods when there is snow on the ground.” Here, he invokes classic Midwestern imagery, truly catering to their target market. In Tim Never’s portion of the video, he walks the viewer through his preparation of a fancy cocktail, focusing on the quality ingredients, as well as cracking a few jokes.

The Strip club effectively draws on their key brand attributes of being a small local business, using high quality seasonal products, and creating an intimate, comfortable atmosphere. They welcome their target consumer, which is someone with a locavore-type sensibility, who is also a proud Minnesotan.

What do you think of their approach? Are you a locavore?

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11 Responses to “Are YOU a Locavore?”

  1. plengelmann February 19, 2012 at 3:17 pm #

    I am a locavore but never heard of the term until your post! Thanks, this was very interesting. I love the locavore movement and do really try to buy local foods whenever I can. Not only is it healthier but it’s also better for the local economy and for the overall environment. I also love The Strip Club and have eaten there 3 or 4 times. Not only is the food delicious, but the service is so friendly and personable. The atmosphere is warm and comfortable. I would recommend The Strip Club Meat & Fish to anyone!

    • Alena Finsky February 20, 2012 at 1:50 pm #

      Their servers and bartenders are the best, VERY personable. :)

      • plengelmann February 20, 2012 at 3:41 pm #

        Yes they are! Even one of the owners came to our table and brought us a special appetizers. Great place!

  2. Toni Foster February 19, 2012 at 6:19 pm #

    Growing up on a farm where we consumed eggs from our own chickens and milk from our own cows, I am a firm believer in being a “Locavore,” although like Plengelmann, I had never heard the term before. I think as fears about food safety and concerns over quality increase, this strategy will certainly grow.

    I also believe that the recession encouraged many of us to stand by our neighbors in solidarity as we all searched for options to maximize the benefits of the money we spent. That is truly the spirit of rural North America, much of Minnesota, and certainly St. Paul. You said it best, “it’s people have a strong sense of hometown pride.”

    Sounds like The Strip Club as their marketing strategy right and one that will serve them well into the future. Thanks for highlighting this local establishment – I can’t wait to try them out!

  3. Sara Geneva Noreau Kerr February 20, 2012 at 1:42 am #

    You betcha! Have you read The Omnivore’s Dilemma (http://michaelpollan.com/books/the-omnivores-dilemma/)?

    • Alena Finsky February 20, 2012 at 1:35 pm #

      I have. It’s a pretty life-changing read!

  4. bjkorte February 20, 2012 at 5:14 pm #

    When it comes to eating out, I am definitely a locavore. Last night we ate at the Red Stag. The food was amazing, they had great drink specials, and live music. I had the roasted chicken with dumplings and carrots. The dumplings were served similar to mashed potatoes. Another awesome bar is Marvel Bar. The mixologists use blocks of ice and break it up in their hand for each and every drink. AMAZING.

    • Alena Finsky March 3, 2012 at 4:45 pm #

      Oh, I like the Red Stag too!

      I haven’t had the chance to go to Marvel Bar yet. Since you like Marvel Bar, have you been to Eat Street Social?

      • bjkorte March 5, 2012 at 5:00 pm #

        I haven’t. What is that?

      • Alena Finsky March 10, 2012 at 10:43 pm #

        Only a little spot with some of the best cocktails in town! Here they are: http://eatstreetsocial.com

  5. Sara Geneva Noreau Kerr March 12, 2012 at 3:11 am #

    Wonderful discussion!

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