What Draws Me to a Website
1) A clean, attractive, and user-friendly appearance. I want all of the website’s offerings to be viewable on it’s landing page.
2) It functions well, allowing me to connect easily with a company or other people that I want to connect with.
3) There is an element of FUN and UNIQUENESS to the brand. The website breathes life to it’s brand and users enjoy being part of the brand’s experience.
Case in Point
Recently, I joined Pinterest. Pinterest has been wildly popular lately. But why? The concept of pinning is not new. In fact, most people I know started a cork pinboard, or collaging in elementary school. I believe people love Pinterest because it provides it’s users a more streamlined way to view their inspiration boards and makes them into a living thing. Instead of having a single physical cork board, the Pinterest user is able to easily create many online inspiration boards with virtually any theme.
Currently, I have boards on: style, several food and drink boards, cute animals, hair styles, home decor, jewelry, and vacation, to name a few. The website is VERY easy to use. Once you’ve set up an account and sign in, you are able to view, share and like the pins your friends have set up. This makes creating your boards easier, because if you don’t have time to look around online, you might be able to locate new pins on Pinterest’s website through your connections. Since you sign into Pinterest through Facebook or Twitter, you can find existing friends easily (just click on your user name on the right side of the screen and click on “Find Friends.” Additionally, you can install a “Pin It” button to your bookmarks toolbar, which allows you to pin items from any website (except Flickr, which has disabled pinning copyrighted images). Pinterest meets my standards for an amazing interactive website.
Have you tried Pinterest? What other websites provide a great interface, allow you to connect with others, and provide it’s users with a fun and unique experience?